Cool Stuff

 

Being Clutch, Or How Not To Choke Under Pressure  

“Being great under pressure is hard work. This is part of the reason why we are so impressed by people who seem immune to choking. These people come through in the clutch when others don’t. If they’re business leaders, they become gurus other executives want to emulate. In politics, the person who runs the gauntlet wins the election, but if he can do so in a particularly cunning way, he becomes an example of strategic excellence. In combat, it is the leaders who come under fire and get their men to safety who are recognized as war heroes. If the people are sporting figures, their triumphs become legendary. We are so fascinated by these feats that we have created a nearly mythical aura around clutch performers."

 

 

 15 1/2 Ideas to Make Your Presentation Go From Boring to Bravo “While it will always be easier to recite information (one-way) than it is to make an engaging speech (two-way) presentation that connects with your audience, today’s audiences are demanding more engagement and interaction. 

 

 

Here are some free ebooks that will teach you about social media/marketing.  Great stuff.

 

Lose Control of Your Marketing!Why marketing ROI measures lead to failure. New for 2009!

 

The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

The Gobbledygook Manifesto
Chosen for the Viral Marketing Hall of Fame!

The New Rules of PR: How to create a press release strategy for reaching buyers directly
"One of the most read business white papers in history" -- Anne Holland, MarketingSherpa
 
How Will You Create a WORLD WIDE RAVE?
Making of the Video

 

Click here for Inc. listof 19 Blogs You Should Bookmark Right Now!

Everything you ever wanted to know, and then some, about breakfast cereals.  Fun stuff for branding, product development, etc.

Featured Download

The Upstarts Are Here!: What Can You Possibly Learn from Entrepreneurs in Their Twenties? Plenty.

“We’re smack in the middle of ‘perfect storm’ conditions for young entrepreneurs, which means that if you haven’t already noticed that the CEO down the road may look more comfortable at the local skate park than in a board room, you will soon. And if you have noticed the trend, you may be asking yourself who these young people are, why they seem to be starting companies at an accelerated rate, what kinds of companies they’re starting, and if they’re really so different from the young entrepreneurs of the past couple of decades. As it turns out, the entrepreneurs of Generation Y (those born between 1977 and the mid-nineties) are really quite extraordinary. So if you are tempted to dismiss business owners in their twenties as self-centered, arrogant dilettantes who approach the start-up process like a teen with a new video game, better think again. Humor me for a few minutes, and consider that you may even have a thing or two to learn from them.”

64.01.Upstarts_thumb-1.pdf (617,8 kB)

 

The Importance of Discovering Your Plan B

"If the founders of Google, Starbucks, or PayPal had stuck to their original business plans, we’d likely never have heard of them. Instead, they made radical changes to their initial models, became household names, and delivered huge returns for their founders and investors. How did they get from their Plan A to a business model that worked? Why did they succeed when most new ventures crash and burn?

Every aspiring entrepreneur, whether they desire to start a new company or create something new within an existing company, has a Plan A—and virtually all of these individuals believe that their Plan A will work. They can probably even imagine how they’ll look on the cover of Fortune or Inc. magazine. Unfortunately, they are usually wrong. But what separates the ultimate successes from the rest is what they do when their first plan fails to catch on. Do they lick their wounds, get back on their feet, and morph their newly found insights into great businesses or do they doggedly stick to their original plan?"

 

PlanB.pdf (345 kB)

 

Habitudes in the Classroom: Teaching the Habits and Attitudes Our Students Need in the 21st Century

“Education shouldn’t be about adding more to our lists of HAVE’s, DO’s , and BE’s, but rather thinking outside the lines, intentionally about the BE’s, DO’s, and HAVE’s that matter most.

The 21st century world needs learners to BE critical, BE creative, and BE strategic. The 21st century world demands learners to DO their own thinking, rather than relying on someone else to think for them. The 21st century world expects learners to HAVE the endurance, fortitude, and courage to brave through each new challenge with confidence and competence.”

 

Habitudes.pdf (394 kB)

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We are glad you have selected 24Seven as a resource to help you teach marketing and marketing-related classes. We hope you find it useful. Please send any comments or suggestions to ReachMe@TheMarketingTeacher.com

 

Although our links and materials are generally acceptable for student use, please keep in mind that they were developed for teachers. As with any web-based resource, there is no guarantee that links will not lead to inappropriate material. As a result, we urge caution in your use of the site. 

 

In addition, since the web is a dynamic resource you may find links that are no longer live. We apologize for this, and encourage you to notify us of any such link and we will remove it.

 

Thanks again, and have fun exploring new marketing information!

 

 

Kwiknotz1 Contents

Topics covered . . .

Distribution Market Segmentation/Demographics Behavorial Marketing Plan Pricing Product Planning Promotion Video

Kwiknotz2 Contents

Topics covered . . .

Cause Marketing Email Marketing Green Marketing Guerilla Marketing Sampling Sponsorship Word of Mouth Marketing Video  

Kwiknotz3 Contents

11/06/2008 10:21

Topics covered . . .

eCommerce Marketing Trends New Media Personal branding Product placement SWOT Analysis Virtual Advertising Video

Kwiknotz4 Contents

11/06/2008 10:22

Topics covered . . .

Branding, Packaging and Labeling Customer Service Entrepreneurship Ethics International Marketing Management Sales Video

Kwiknotz Sports Marketing Contents

11/06/2008 10:22

Topics covered . . .

Ambush Marketing Plan Game Operations Sponsorship Entertainment Promotion eMarketing Tix

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