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Article archive
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11/17/2010 06:57
2011 digital marketing trends
I’m in early this year on reviewing marketing trends since I presented my predictions on the latest developments at the IDM/DMA North Annual Conference in October 2010. You can view my presentation at the end of this post.
As always I’m interested to hear what you think. What I’ve missed or where...
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11/17/2010 06:55
11 Branding And Marketing Trends For 2011
Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you know how to read them.
Predictive loyalty metrics allow marketers to...
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11/17/2010 06:54
2011 Internet Marketing Trends
The Internet has taken business marketing to a whole different level. Traditional marketing just isn't enough these days. If you have a business and you are thinking of making it big, then you should widen and weigh all the marketing options available these days. Many distinguished businesses...
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11/17/2010 06:53
Hispanic Marketing Trends For 2011
Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I'm sure you thought the headline on this article was a typo: Why would anyone be writing about trends in Hispanic marketing 12 to 24 months out?
Well,...
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11/17/2010 06:51
3 Essential Small Business Search Marketing Trends
“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing. As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for...
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11/17/2010 06:50
10 Marketing Trends for 2010
Use these tips to bring every aspect of your message to a worldwide audience.
2010 is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are creating newopportunities for business owners. The first 10 years of the 21st...
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10/12/2010 13:29
4 Ways to Spruce Up Your Green Marketing
“Greenwashing” – when companies claim they’re good environmental stewards when they’re really not so much – has become so rampant in recent years that consumers don’t know what or whom to believe. That makes it extra difficult for businesses that are truly taking meaningful steps to...
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10/12/2010 13:21
Arbitron Product Sampling Study
Welcome to the Arbitron Product Sampling Study. The goal of the study is to evaluate the
effectiveness of product sampling as a marketing and sales tool. The study demonstrates product
sampling reach and composition, measures consumer engagement with product sampling and
estimates product sampling...
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10/04/2010 10:16
Online Retailers Tap Social Media with Flash Sales
News & Trends: Are the majority of successful online retailers using social media to their full advantage in promoting deals? According to the findings of a market analysis by Interpret, the answer is no. While 22 out of the top 25 online retailers offer a form of a "flash...