10/12/2010 13:29
“Greenwashing” – when companies claim they’re good environmental stewards when they’re really not so much – has become so rampant in recent years that consumers don’t know what or whom to believe. That makes it extra difficult for businesses that are truly taking meaningful steps to...
03/05/2010 09:27
Given that greenwashing claims pour water on the flickering flame of eco-marketing, one might ask whether this so-called green movement is just another marketing fad. Funny, that’s just what people used to say about the healthy eating trend more than two decades ago!
The fact is that interest in...
09/10/2009 05:52
If you are a small business owner or an executive, no doubt you have been hammered with the network-network-network mantra. This has never been more true or more crucial than when you finally make that commitment to go Green. Here are five local (mostly), Sacramento reasons and resources that make...
09/10/2009 05:51
At the Sustainable Brands '09 conference in Monterey, Calif., early this summer, I couldn't help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn't call what we did "sustainable branding"; we practiced "environmental" or simply "green"...
01/02/2009 14:35
Many marketers today are heeding the call to Go Green Marketing. For some, it is a career shift into specializing in the green marketing niche of their marketing career. Exactly what is green marketing? On several levels, marketing efforts focus on environmentally friendly products, conservation of...
01/02/2009 14:31
With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials.
01/02/2009 14:28
The now-official U.S. recession will be a protracted one, if the pundits are right. They paint a grim, scary picture, full of unknown variables.
While it's undoubtedly true that there will be financial misery, at home and abroad, for the remainder of this year and into next, might there be a...
01/02/2009 14:09
As the economy eats away at people’s finances, it’s also eating into sales of organic foods.
AP reported that Green Grocer Chicago’s sales have been flat in recent month. The owner Cassie Green told AP that “the same amount or more of people are coming in, but they’re buying less.
Market research...
01/02/2009 14:06
At an annual gathering of the advertising industry a year ago in Cannes, the environment was the topic du jour. "Be seen, be green," one agency urged on the invitation to its party at a hillside villa. Al Gore, invited by another agency, flew in to deliver a message linked to "An Inconvenient...
