Guerilla Marketing

"Guerrilla Marketing" was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.

 

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03/05/2010 09:29

Lifelike drunk driving ads target bar patrons

Trips to the restroom at the Acme Bar and Grill in downtown Annapolis have gotten a lot more interesting.   It's there that women are greeted by the image of a drunken woman slumped on the ground, a beer can in one hand. Over in the men's room, guys are met by a tattooed man...
01/07/2010 08:57

Guerilla Marketing as Alternative Advertising

Guerilla marketing does not sound like the type of marketing designed for a business,guerrilla-viral-marketing.suite101.com/article.cfm/guerilla_marketing_as_alternative_advertising because it relates to strong arm tactics. However, this is not the case. Guerilla marketing means to take the low...
09/16/2009 05:52

Flash mob invades Washburn

If the goal of a flash mob is to take people by surprise and be noticed, then an event held over the lunch hour Thursday in the Washburn University Memorial Union cafeteria was a success. "They got my attention all right," said Washburn freshman C.J. Slaughter, 18, of Kansas City, Kan., who was...
09/16/2009 05:49

Guerilla Marketing: Commercials Ambush People to Sell Stuff

McDonald's recently inserted themselves into the lives of 14 students at Boston University. The students were in a summer class called "Fundamentals of Creative Development" which introduced students to creating concepts for commercials and how those commercials affect consumer behavior.

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