07/14/2010 12:11
Recent research has found that the most important stakeholders of large organisations are employees – who come ahead of customers, suppliers, community groups, and especially far ahead of shareholders,
For his PhD research, Nigel de Bussy from Curtin University in Western Australia,...
07/14/2010 12:10
The implementation stage of your PR plan will need to outline the various communication methods or channels to the key stakeholders. It is important to identify measurable actions that each stakeholder group or sub-group needs to take to fulfill the selected goals. For example, if the CEO wants to...
07/14/2010 12:09
Knowing how to set goals and objectives in the planning of your communication activities makes you much more effective.
Setting communication goals and objectives creates several benefits. It lets people know what is expected of them, it lets others know what is planned, it helps to quantify the...
07/14/2010 12:07
Ongoing stakeholders are vital to you whether you are in a corporate communication role or a consulting role.
However, since many communication projects and programs are relatively short-term in nature, it is all too easy to move on and forget some of your most important stakeholders when an issue...
07/14/2010 12:06
SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. SWOT stands for strengths, weaknesses, opportunities and threats. It is most effective when you have defined the problem or concern that needs to be addressed and ideally have also...
07/14/2010 12:05
Risk concerns have been pushed into our thinking, especially since 9/11 in 2001. We are much more aware and concerned about the risks to ourselves, our organization and our community. Reflecting this, risk management is becoming an integral part of good public relations practice.
Risk is defined...
