2011 digital marketing trends

I’m in early this year on reviewing marketing trends since I presented my predictions on the latest developments at the IDM/DMA North Annual Conference in October 2010. You can view my presentation at the end of this post.

As always I’m interested to hear what you think. What I’ve missed or where the emphasis is wrong?

In my review, I’ll focus on the trends that matter based on a roundup of some of the major developments in 2010 and some ideas on how best to respond to these in 2011.

Trends 1 through 6 are relatively new opportunities for companies to exploit approaches in digital marketing which have only been exploited well by the few. Trends 7 to 11 are challenges and headaches for marketers which must be managed to be successful. They’re in rough order of importance for the average organisation (if there is such a thing) in my opinion.