23 Guides To An Effective TV Advertising Idea For Small Business Advertising

Think your small business TV advertising can’t compete as an idea with million-dollar network commercials? It doesn’t have to. There’s a better way.

Besides, 2005 research shows those creative extravaganzas generally are failing to entice customers.

A low-budget straight TV advertising announcement still takes the honors for most cost-effective format . . . and that’s right down your financial alley in small business. This “straight announcement” format features an announcer delivering the sales message in one of two ways . . .

·         Straight into the camera while perhaps holding or demonstrating the product.

·         Off-screen with a “voice over.” With voice over, the camera focuses on the product while the unseen announcer talks about it.

How do we know this? Proctor & Gamble, one of the most successful companies in the nation and one of the biggest TV users, still employs “talking head” (announcer on screen) straight commercials. They also use the ubiquitous “slices of life” like Mr. Whipple/Charmin tissue more than any other types.

More about “slice of life” in a moment . . .