Arbitron Product Sampling Study

Welcome to the Arbitron Product Sampling Study. The goal of the study is to evaluate the

effectiveness of product sampling as a marketing and sales tool. The study demonstrates product

sampling reach and composition, measures consumer engagement with product sampling and

estimates product sampling influence on the short- and long-term lift in sales. The study also

discusses product sampling as a marketing strategy for acquiring new customers, growing product

market share and building loyalty among existing customers.

Arbitron, in conjunction with Edison Media Research, conducted a total of 1,857 telephone

interviews, from January 18 to February 15, 2008, with respondents aged 12 and older chosen at

random from a national sample of Arbitron’s Fall 2007 survey diarykeepers. In certain geographic

areas where a sample of Arbitron diarykeepers was not available (representing eight percent of the

national population), a supplemental sample was interviewed through random digit dialing. 

Read more here.