Attract better sponsorship proposals

I usually write articles for sponsorship seekers (my e-book on successfully seeking sponsorship is my biggest selling e-book; refer www.cuttingedgepr.com/ebooks/sponsorship.asp), but most communicators act on behalf of sponsorship givers rather than seekers. In my own experience, sponsorship often has been the single biggest component of our annual communication budget and therefore it is important attract the right sponsorship approaches. 

Many large organizations receive hundreds of sponsorship proposals every year. Most of these proposals are a real pest because they aren’t tailored to your needs. I know – as Corporate Affairs Manager with several organizations, I used to receive many of these types of proposals and begging letters. Most of them, unfortunately, were a waste of everyone’s time because they weren’t targeted to our requirements.