'Cause marketing' tips: Boost business by giving back
01/02/2009 08:53
Cause marketing has been growing ever since. For-profit businesses are expected in 2005 to spend more than $1 billion in sponsoring nonprofit causes, according to the IEG Sponsorship Report, a Chicago-based industry newsletter.
But forging a business partnership
with a nonprofit can get tricky. Here are dos and don'ts for choosing a cause and negotiating an agreement, plus some real-life examples of how to get real business bang for cause-worthy bucks.
1. Identify a cause that fits your business.