E-Mail Marketing Basics
01/02/2009 10:10
If done properly, e-mail advertising can be an efficient way to get your brand known to a great number of people. With the recent assault of spam, you need more than just to send e-mails to possible clients. What you need to do is to make them want your messages. This is achieved by permission mailing - people have two choices: they can sign up to your web sites newsletter, or when they make a purchase, they will list their mail address. This is legal, compared to buying e-mail address lists from different channels, list that can be created and updated illegally.