FCC considers product placement rules for TV
12/30/2008 08:29
As the filings stream in during the Federal Communications Commission's proceeding on what to do about embedded advertising, one thing is clear: you are either for a crackdown on the practice or against one. If you are a public health or consumer advocacy group, you belong to the first category. If you speak for the media companies and broadcasters, you are firmly ensconced in the second.
One side sees embedded ads as an intrusive, dishonest, and unhealthy innovation. The other sees product placement as the new foundation of the media's economic well being. It is really that simple.