
Four Christmases product placement
12/30/2008 08:26
Warner Bros. is making its way to the holidays with a new romantic comedy with Vince Vaughn and Reese Witherspoon in “Four Christmases.” The comedic sequences also allow for a host of wonderfully integrated product placements.
The plot is simple. Brad (Vaughn) and Kate (Witherspoon) plan a holiday getaway to Fiji to escape having to spend Christmas with their families this year. But when their flight is cancelled and they appear on TV through a CBS interview, all their plans are foiled. They now have to spend Christmases with four separate families, who are all scattered in the San Francisco Bay Area.