Go Green Marketing - Becoming Environmentally Friendly
01/02/2009 14:35
Many marketers today are heeding the call to Go Green Marketing. For some, it is a career shift into specializing in the green marketing niche of their marketing career. Exactly what is green marketing? On several levels, marketing efforts focus on environmentally friendly products, conservation of natural resources, recycling, reusing, and reduction of waste. In Waste Management there is a push for green marketing to influence customers to use recycling bins, and to reduce waste as landfills are bulging at their seams.