Good risk management is a valuable skill for PR projects
07/14/2010 12:05
Risk concerns have been pushed into our thinking, especially since 9/11 in 2001. We are much more aware and concerned about the risks to ourselves, our organization and our community. Reflecting this, risk management is becoming an integral part of good public relations practice.
Risk is defined as the chance of something happening that will have an impact on objectives. Risk is measured in terms of likelihood and impact. Some people think public relations practice doesn’t involve much risk, which they think is more about operational matters such as safety and security.