Guide to Expanding Distribution Channels

Every small business wants to sell more. Rather than simply thinking of ways to get more customers into your store, start thinking of ways to get your products or services out to more consumers. One of the best ways to gain more buyers and increase revenues is to sell through additional venues.

Expanding your distribution channels can be an effective tool to increase your business. Advantages to broader distribution channels include:

1. Heftier profits. Selling to more customers can raise revenues, cut per-unit costs and boost the bottom line.
2. Less risk. If you're selling through one channel, you've put all your eggs in one basket. Selling through multiple channels spreads risk.
3. Brand building. Making products available in more locations will raise consumer awareness of your offerings.