Here, There and Everywhere...More Banks Promote Mobile Banking
09/16/2009 05:33
Fancy checking your savings account balance on the beach or paying a bill from a
park bench? Today`s banks bet you do.
Mintel Comperemedia, a service that provides direct marketing competitive
intelligence, reports that mobile banking promotion is on the rise in direct
marketing. In the first half of 2009, the phrase "mobile banking" appeared in
banking direct mail offers more than twice as often as in the first half of
2008. Significantly more email offers also now mention "mobile banking",
according to Mintel Comperemedia`s analysis of email advertising from banks.