Hispanic Marketing Trends For 2011

 Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I'm sure you thought the headline on this article was a typo: Why would anyone be writing about trends in Hispanic marketing 12 to 24 months out?

Well, frankly, while I no doubt realize that 2010 will bring numerous evolutionary changes to the Hispanic advertising and media world, I believe 2011 will result in far more disruptive and revolutionary change. Why?

First, Hispanic marketing trends usually follow trends in the general market. While these changes historically lag by three to five years, media and marketing technology have shortened that gap to one to three years. So the transformational changes that have affected mainstream advertising and media will bear their full brunt on our industry by 2011.