How 'dynamic' pricing can give your company an edge

In this age of sudden technological advances, pricing is no longer a mundane part of your company's operations. It can profoundly affect your company's future success.

Many companies are good at managing pricing, and understand how a strong pricing management structure can add one or two points to earnings.

Some have discovered the strategic advantage in platforms such as "power by the hour" - which, for example, General Electric Co.'s transportation division uses to sell its locomotives based on hours used by the railroads - and "bundling," through which companies such as Rogers Communications and Bell Canada package multiple offerings into one convenient, attractively priced package that rivals with narrower offerings find difficult to match.