How to Advertise on a Billboard
11/13/2008 12:39
Billboard advertising is a high-impact way of getting your advertising message across. It's also one of the most cost-effective ways to make sure everyone knows you mean business.
Consider carefully whether this will be money well spent. The initial cash outlay for outdoor advertising varies according to the market, but is more expensive than many other advertising methods. However, given the fact that thousands of people per day may be exposed to your message, billboards are very cost-effective.
Step2
Decide who you want to reach with your advertising message and select the appropriate size billboard. Take into consideration the cost of various sizes of billboards. If your company has a physical location, use a smaller sign to direct traffic to your place of business.