Many benefits you can offer sponsors

07/14/2010 12:14

Are you scratching your head trying to work out what goodies you can offer to entice potential sponsors? The following 59 ideas can help as thought starters for you. Don’t take all the suggestions literally – you should use the list to spark further ideas that uniquely suit your own event. You can use the benefits in different combinations for different levels of sponsorship and different types of companies you are pursuing.

But firstly you should conduct research on each potential sponsor to identify the types of benefits you think they would be most attracted to. You can look at previous sponsorships in which they have been engaged, review their current sponsorship policy or even phone them to talk with the executive responsible for sponsorships. Tailoring the benefits to their specific interests is the best way to approach a sponsor. And state in your proposal document that you have specially prepared the benefits to suit their requirements. That’s the sort of statement they want to see.

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