Mobile Marketing Done Right

09/16/2009 05:38

Rachel Pasqua joined digital marketing agency iCrossing in 2005 to build the agency’s mobile division. As a digital strategist, Ms. Pasqua is interested in ambient media—the rapidly evolving interactive ecosystem that exists beyond the traditional desktop. She is a proponent of using emerging channels such as mobile, near-field communications, social media, GPS and image recognition to build strong relationships between brands and consumers.

Ms. Pasqua spoke with eMarketer about what makes for effective mobile marketing.

eMarketer: At what point in the process do marketers meet with you to discuss their needs for strategizing, building and implementing mobile campaigns?

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