
Mobile Marketing Done Right
09/16/2009 05:38
Rachel Pasqua joined digital marketing agency iCrossing in 2005 to build the agency’s mobile division. As a digital strategist, Ms. Pasqua is interested in ambient media—the rapidly evolving interactive ecosystem that exists beyond the traditional desktop. She is a proponent of using emerging channels such as mobile, near-field communications, social media, GPS and image recognition to build strong relationships between brands and consumers.
Ms. Pasqua spoke with eMarketer about what makes for effective mobile marketing.
eMarketer: At what point in the process do marketers meet with you to discuss their needs for strategizing, building and implementing mobile campaigns?