Organic Sales Down, But Green Marketing Still Hot
01/02/2009 14:09
As the economy eats away at people’s finances, it’s also eating into sales of organic foods.
AP reported that Green Grocer Chicago’s sales have been flat in recent month. The owner Cassie Green told AP that “the same amount or more of people are coming in, but they’re buying less.
Market research firm NPD Group reported that the number of people buying organic products fell 4 percent in August, compared with last year.
A survey of 1,000 consumers conducted by Information Resources earlier this year showed that nearly half of respondents said they were purchasing fewer organic products because they were too expensive.