Paid Tweets Just as Healthy as Organic Word-of-Mouth?
09/16/2009 05:59
Is there a difference between paying Kim Kardashian to tweet about Armani purses and compensating Tiger Woods to star in Buick commercials? Is it really word-of-mouth if you have to pay for it?
Maybe it doesn't matter.
As marketers rush to develop relationships with key influencers and consumers, a bevy of entrepreneurs are carving out businesses helping brands do in the social space what they've long done in other areas: spend money to generate impressions.