Personal Branding Tips to Increase Exposure

01/07/2010 08:38

Anyone who works for themselves, selling themselves, needs a personal branding plan to increase exposure. Students getting out into the workforce need to differentiate themselves from their peers by self marketing their abilities by using web promotion, brand development and old fashioned creativity.

Personal Branding to Get the Job

According to Dan Schawbel, author of Me 2.0, the secret to success in this world filled with social media like Facebook, Twitter and LinkedIn is to create a personal brand that rises above other’s old fashioned techniques.

Creative ideas that he covers in the book are:

  • How to create a personal press kit
  • How to make sure a person’s brand is coming off positively
  • How to differentiate a personal brand from everyone else’s
  • How to make a personal brand development plan

“Not only do you have to aggressively promote yourself,” says Schawbel, “but you also have to protect your brand, by claiming your domain name and actively grooming our Google results.”

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