Places, Please: How Location Changes Digital Marketing
09/16/2009 05:34
You're freezing your fingers off on the corner of 43rd and Lex, just east of Grand Central. It's cold and you're clumsily typing your coordinates into a Google search box on a palm-sized keyboard. Your stomach growls. Where the heck is that sushi spot you read about in the Times?
Remember this miserable scenario -- it's a dying breed. In its place will emerge a new world where virtually every digital interaction is tied to a location and the information you're seeking will be at your fingertips, whenever and wherever you're looking for it. The key for marketers is to understand what kinds of information people want when they're tied to a certain place.