Put the Power of Word of Mouth to Good Use
09/10/2009 05:58
Everyone knows that word-of-mouth advertising is the best form of winning business, but few do anything about it. One Laundromat owner told me: “Word-of-mouth advertising is my key to bringing in business. I keep this place spotless and make it customer-accessible. Customers tell their friends and neighbors, and that’s how we get more business.”
Yes, but what are you doing to expand your word-of-mouth effect? Maintaining a nice business is certainly necessary, but it is not a marketing effort in itself. For word-of-mouth advertising to really work, you must push it along, give it wings, and expand its potential.