Think of what you can do for a potential sponsor rather than what they can give you
07/14/2010 12:12
One of the biggest mistakes in seeking sponsorship is to think only of your own needs and wants. Your sponsorship proposal therefore tends to be about you rather than focusing on the sponsor’s needs. But it’s not about you; it’s about them! Sponsorship is about the commercial benefit you can offer a potential sponsor. There is no magic bullet that will motivate a sponsor to throw money at your deserving cause – unless you have thought out a win-win proposition. You need to package a combination of benefits that will provide them with value for money.