Tiger Woods Takes a Sudden Break From Golf

The Tiger Woods announcement has stunned the golf world. golf.suite101.com/article.cfm/tiger_woods_shocks_the_golf_worldGolf is one of the top money-making sports and could suffer a serious financial setback with Tiger’s departure.

Since turning professional in 1996, Woods has dominated the sport of golf by winning 93 tournaments, 71 of those on the PGA Tour. Tiger is close to breaking Jack Nicklaus's record for most major championships. He has smashed numerous golf records and is the career money-list leader.

After recently admitting to infidelity amidst a storm of bad tabloid press, Tiger said, “I need to focus my attention on being a better husband, father, and person.”

Tiger Brand

Tiger Woods is much more then a golfer. He is a top sports brand with extensive drawing power for advertisers and media outlets. Golf Channel reported that the last time Tiger took a break for knee surgery, golf events like the PGA Championship lost about 50% of their viewers. CNBC sports business analyst Darren Rovell reported on December 13 that Tiger's approval rating has dropped by about 30% in recent weeks.

Sports is no longer just about the game. Sports like golf are a multibillion dollar business. It’s a business involving branding, image, sponsorship, product licensing, merchandising, endorsements, media, and advertising. Golfers are a very attractive sales demographic.