Tips on Selling a Service Online

Faced with a shrinking economy and local design market, Barbara Jean McAtlin decided 18 months ago to construct an online presence for her freelance design, marketing, and copywriting business. 80% of Solid Imaging's revenue now comes from online customers. In a fiercely competitive freelance market, how does Barbara Jean do it?

Building a Professional Online Presence

Perhaps the most important part of her early online business-building strategy was the need to diversify. Barbara Jean recognized this early on, and joined two freelancing marketplaces, Elance.com and Coroflot.com. Early in 2009, Barbara commissioned a programmer she met online to build her current website, SolidImagingDesign.com.