Transformer Movie Incorporates The Strongest Product Placement In Film History

Although product placement in major movies is nothing new to consumers, the Transformer movie is set to unleash unprecedented product placement in the form of GM cars. 

The movie, produced by Steven Spielberg, is based on the very popular line of toys sold in the 1980s. Fans of the transformer action figures, comics and cartoons have long awaited the release of this major film. 

Auto manufacture GM hopes to cash in on the popularity of the film since four models of the company's vehicles have starring roles in the film. Each model "transforms" into a battle-raging robot that fights the bad guys (not GM models) in order to save mankind from the destruction of their planet. 

GM associates are excited about the possibility the movie poses for their company.

 "We try to find properties where the cars are the stars, and literally our cars are the stars of this movie." Said Dino Bernacchi, associate director at GM.