Will green marketing keep growing?
01/02/2009 14:28
The now-official U.S. recession will be a protracted one, if the pundits are right. They paint a grim, scary picture, full of unknown variables.
While it's undoubtedly true that there will be financial misery, at home and abroad, for the remainder of this year and into next, might there be a silver lining? Might that lining be green?
This issue of BtoB includes our first special report devoted entirely to green marketing (see page 22). A few months ago, when we began collecting sources for this report, it was immediately apparent that this iceberg—sadly, unlike its real-world counterparts—is growing.