
Word of Mouth and You
This is part one of a five part series of the important of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become "world of mouth" and recommendations truly craft your online and offline persona and make all the difference between positive or negative word of mouth about you, your service, or your business.
I was giving a seminar on the "18 People You Need To Connect with on Earth" which really focuses on crafting a strong social capital portfolio when one of the participants came up to me in tears during the first break. She didn't know if what she was doing right now in her life is what she really wanted to do. In fact, she was thinking of seriously leaving her job and doing something totally different. Out of fear of raising any doubts to her employer she continued with the seminar. During the lunch break, her workshop partner (who was not a co-worker) confided in me that he felt she did not want to work with him and that she might be racist because she avoided every conversation with him. I shared with him that she was dealing with other things that had nothing to do with him and assured him that nothing she was experiencing was directed at him.