10/24/2009 07:03
A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix.
12/29/2008 08:02
In their 1981 book, Positioning: The Battle for your Mind, Al Ries and Jack Trout describe how positioning is used as a communication tool to reach target customers in a crowded marketplace. Jack Trout published an article on positioning in 1969, and regular use of the term dates back to 1972 when...
11/11/2008 17:29
A product consists roughly of two main elements. The function of the product – what it does or is capable of doing and the usability of the same: how it does it.
Product developments starts often focusing on the first element. Compare for example the evolution of the windows operating system. When...
11/11/2008 16:38
Business is often associated with the dryer side of dullness, and many of us frequently refer with some distaste to "getting round to the business side of things". But over the years some very useful methods and techniques have emerged from the "other-side", many of which can be beneficial to all...
11/08/2008 16:48
Creating niche products are as simple to some as it is complicated for others. There are the lucky those who can churn out niche products after niche product with the ease of a magician pulling out tricks. Still there are those who struggle even when the ideas had already struck them. Pulling it...
