10/04/2010 10:16
News & Trends: Are the majority of successful online retailers using social media to their full advantage in promoting deals? According to the findings of a market analysis by Interpret, the answer is no. While 22 out of the top 25 online retailers offer a form of a "flash...
03/05/2010 08:53
It's no big secret that the New Jersey Nets are struggling. Unfortunately they can boast the league's worst record at 6-53. Because of their poor performance, they are also very poor in attendance.
In order to get people to attend, the Nets have tries several bizarre attendance promotions. The...
09/16/2009 06:11
Bas Grasmayer alerts us to a paper he's written as part of the research for his thesis on the future of music distribution. This isn't the full thesis, but is a quick analysis of 5 different musical acts (pdf) and the new music launches they did. All five are ones that we've talked about here:...
09/16/2009 06:09
Law enforcement professionals from the Minot area gathered at Minot's Applebee's Neighborhood Grill and Bar Monday and Tuesday in an effort to raise money for Special Olympics by acting as "celebrity guest" servers and hosts.
As part of the "Tip a Cop" promotion, uniformed officers visited...
12/29/2008 07:51
The Sales Department is going to kill me for saying this, but….
The focus of this article will provide a few tips to those who are considering using radio to promote their business. Radio can be very effective when trying to reach your market. It can make your phone ring like mad if done...
12/29/2008 07:49
Think your small business TV advertising can’t compete as an idea with million-dollar network commercials? It doesn’t have to. There’s a better way.
Besides, 2005 research shows those creative extravaganzas generally are failing to entice customers.
A low-budget straight TV advertising...
12/29/2008 07:44
How do you create something that people want to spend more time with, and also want their groups of friends or social community to spend more time with?
12/29/2008 07:35
Take a look back at outdoor advertising.