Promotion

Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives.  Nearly all organizations, whether for-profit or not-for-profit, in all types of industries, must engage in some form of promotion.  Such efforts may range from multinational firms spending large sums on securing high-profile celebrities to serve as corporate spokespersons to the owner of a one-person enterprise passing out business cards at a local businessperson’s meeting.

From Knowthis.com

Atricles

10/04/2010 10:16

Online Retailers Tap Social Media with Flash Sales

 News & Trends: Are the majority of successful online retailers using social media to their full advantage in promoting deals? According to the findings of a market analysis by Interpret, the answer is no. While 22 out of the top 25 online retailers offer a form of a "flash...
03/05/2010 08:53

Bizarre New Jersey Nets Promotion

It's no big secret that the New Jersey Nets are struggling. Unfortunately they can boast the league's worst record at 6-53. Because of their poor performance, they are also very poor in attendance. In order to get people to attend, the Nets have tries several bizarre attendance promotions. The...
09/16/2009 06:11

Best Practices In Online Promotion Of New Music Offerings

Bas Grasmayer alerts us to a paper he's written as part of the research for his thesis on the future of music distribution. This isn't the full thesis, but is a quick analysis of 5 different musical acts (pdf) and the new music launches they did. All five are ones that we've talked about here:...
09/16/2009 06:09

‘Tip a Cop’ promotion a big hit at Applebee’s

Law enforcement professionals from the Minot area gathered at Minot's Applebee's Neighborhood Grill and Bar Monday and Tuesday in an effort to raise money for Special Olympics by acting as "celebrity guest" servers and hosts. As part of the "Tip a Cop" promotion, uniformed officers visited...
12/29/2008 07:51

How To Create An Effective Radio Commercial

The Sales Department is going to kill me for saying this, but…. The focus of this article will provide a few tips to those who are considering using radio to promote their business. Radio can be very effective when trying to reach your market. It can make your phone ring like mad if done...
12/29/2008 07:49

23 Guides To An Effective TV Advertising Idea For Small Business Advertising

Think your small business TV advertising can’t compete as an idea with million-dollar network commercials? It doesn’t have to. There’s a better way. Besides, 2005 research shows those creative extravaganzas generally are failing to entice customers. A low-budget straight TV advertising...
12/29/2008 07:47

10 Essentials to an Effective TV Commercial

Find these 10 keys here.
12/29/2008 07:44

What makes a viral ad?

How do you create something that people want to spend more time with, and also want their groups of friends or social community to spend more time with?
12/29/2008 07:35

History of Outdoor Avertising

Take a look back at outdoor advertising.
12/29/2008 07:21

Articles about a variety of "outdoor" advertising topics

Click here.

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Web Sites

Blogs about: Effective Radio Advertising

blogs and blog postings about radio advertising

The Outdoor Advertising Association

The OAAA is the lead trade association representing the outdoor advertising industry. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the US. With nearly 1,100 member companies, the OAAA represents more than 90 percent of industry...

Radio Advertising Burdeau

The RAB is the place for everything radio.  Caution:  some items are available to members only.

Newspaper Advertising Asssociation

Everything you need to know about using newspaper in advertising.  Be sure to check out NAA's online library of resources. Here you will find a comprehensive collection of resources related to all aspects of newspaper media. The collection includes articles, reports, presentations, books,...

Gaebler Ventures

Gaebler Ventures is a business incubator and holding company that develops and nurtures companies that are shaping the future. With an emphasis on seed-stage and early-stage investments, the Chicago-based partnership has invested in companies since 1999 and has established numerous innovative and...

Advertising Age

read it here.