Sampling

A method of encouraging product trial where consumers are offered samples, typically free-of-charge.

Sampling and free trials give customers the opportunity to experience products, often in small quantities or for a short duration, without purchasing the product.

Offer a sampling of your product or service. A sample to a potential new customer not only entices him, but word will also spread of your "free" sampling and more people will come requesting the same.


Offer a sampling of your product or service. A sample to a potential new customer not only entices him, but word will also spread of your "free" sampling and more people will come requesting the same.

Articles

10/12/2010 13:21

Arbitron Product Sampling Study

Welcome to the Arbitron Product Sampling Study. The goal of the study is to evaluate the effectiveness of product sampling as a marketing and sales tool. The study demonstrates product sampling reach and composition, measures consumer engagement with product sampling and estimates product sampling...
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09/01/2009 21:26

Product Sampling:$1.2 billion

Product sampling may not have posted the double-digit growth of recent years in 2000, but the tactic remains vital to many brand plans as marketers devise increasingly creative ways to pass out the goodies.
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Activities

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Web Sites

Specialized Promotions Network

  SPN provides turn-key product sample programs: On-Site Event Sampling and Field Marketing Goody Bag / Finish Line Sampling Guerrilla and Intercept Sampling ...
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