07/14/2010 12:17
Experts say that 75% of the work in obtaining sponsorship should be done before writing any proposals or approaching any potential sponsors. The work should be in planning and preparing.
The reason for this is simple – you will be wasting a lot of your time otherwise. Sponsors expect proposals to...
07/14/2010 12:17
Sponsorship can be the most effective form of marketing and marketing communication when handled well. It can become a nightmare when handled badly! The public relations literature hardly mentions sponsorship, partly because it may be considered more of a marketing responsibility than PR. However,...
07/14/2010 12:16
Negotiation with potential major sponsors tends to be a one-sided process. The sponsor invariably holds the upper hand because they know there are dozens of other sponsorship opportunities being offered in the marketplace at any given time. Therefore some sponsor negotiators ruthlessly use their...
07/14/2010 12:15
Determining the sponsorship fee you seek for an event is quite a balancing act. The fee being asked is usually best termed the ‘investment,’ which sounds better to a prospect. It is a crucial factor in the success of a sponsored event and can be difficult to calculate. In simple terms, a good...
07/14/2010 12:15
It is a very positive sign when a potential sponsor agrees to meet with you. The situation is usually that you have mailed your proposal to a potential sponsor after you have researched their company, and in your proposal document you have shown that you understand them.
They usually don’t like to...
07/14/2010 12:14
Are you scratching your head trying to work out what goodies you can offer to entice potential sponsors? The following 59 ideas can help as thought starters for you. Don’t take all the suggestions literally – you should use the list to spark further ideas that uniquely suit your own event. You can...
07/14/2010 12:13
I usually write articles for sponsorship seekers (my e-book on successfully seeking sponsorship is my biggest selling e-book; refer www.cuttingedgepr.com/ebooks/sponsorship.asp), but most communicators act on behalf of sponsorship givers rather than seekers. In my own experience, sponsorship...
07/14/2010 12:12
One of the biggest mistakes in seeking sponsorship is to think only of your own needs and wants. Your sponsorship proposal therefore tends to be about you rather than focusing on the sponsor’s needs. But it’s not about you; it’s about them!
Sponsorship is about the commercial benefit you can offer...
01/07/2010 09:22
The Tiger Woods announcement has stunned the golf world. golf.suite101.com/article.cfm/tiger_woods_shocks_the_golf_worldGolf is one of the top money-making sports and could suffer a serious financial setback with Tiger’s departure.
Since turning professional in 1996, Woods has dominated the sport...