12/12/2009 08:33
Today's corporate leaders are struggling to figure out how to use social media to further their business strategy. At Dell, we believe this is backwards thinking. Social media isn't a means to further a corporation's strategy, it's a means to help determine it.
The "Mom and Pop" businesses in our...
12/12/2009 08:31
Earned Media Takes Center Stage
Marketers will demand better ways to manage and measure the impact of earned media—the additional unpaid exposure a brand gets when consumers share about the brand online. Agencies will need to establish earned-media goals for every paid-media online ad...
10/24/2009 07:22
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09/16/2009 05:47
Facebook has rarely been the platform for propriety. And yet, when a barrier is crossed like, say, buying people, it shocks the senses. That’s where uSocial comes in.
“Friends: people say they can't be bought, though in this day and age it's simply not the case,” is the marketing battle cry of...
09/16/2009 05:45
How do you market with facebook in order to generate not only the most income but also the most possibilities and friendships? Here are 10 powerful ideas you can use to market successfully on facebook.
1. Have a strategic friend policy. I talk all about how to find friends on facebook here.
2....
09/16/2009 05:40
When Brian Young decided to open an inn in the small, never-heard-of-it-town of Mount Dora, Florida, he could hardly have dreamed that he himself would create a "cottage industry" on the cusp of the future.
The four cottages he bought and renovated with his business partner in 1998 & 2006, are...
09/16/2009 05:39
Brian Young opened his Tremain Street Cottages in the small, central Florida town of Mount Dora, and used Twitter to grow his business, and his town's tourism. He's now helping you do the same. (Visit part one, Mount Dora man proves Twitter is powerful marketing tool.)
What if your...
