Personal branding is the process whereby people and their careers are marked as brands.[1] It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.[2] The term is thought to have been first used and discussed in an 1997 article by Tom Peters.[3]
Personal branding often involves the application of one's name to various products. For example, celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks).
from Wikipedia.com
Personal Branding is the art of attracting and keeping more clients by actively shaping public perception. You can control the way you’re perceived by the community you serve. Oprah, Tiger, Madonna – they realized early that talent alone would not take them to the top of their fields. So they created and promoted unique Personal Brands. And now, you can too.
Personal Branding Works for Business Professionals and Entrepreneurs Alike
You don’t have to be a celebrity to reap the rewards of Personal Branding. Whether you are a professional ready to catapult to the next level in your career or an entrepreneur embarking on your first business venture, we will work together to bring your goals into focus. We’ll begin by analyzing your unique strengths and differentiation, your competitive landscape and your target audience. Then we will develop a game plan to reach your objectives.
frm PeterMontoya.com
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