09/16/2009 05:38
Rachel Pasqua joined digital marketing agency iCrossing in 2005 to build the agency’s mobile division. As a digital strategist, Ms. Pasqua is interested in ambient media—the rapidly evolving interactive ecosystem that exists beyond the traditional desktop. She is a proponent of using emerging...
09/16/2009 05:36
A small Seattle-area company is blazing a trail in the crowded field of mobile marketing. Kirkland, WA-based HipCricket, a company founded in 2004 to do mobile marketing for brands and media companies, has been growing its revenue significantly from quarter to quarter and aims to be profitable for...
09/16/2009 05:34
You're freezing your fingers off on the corner of 43rd and Lex, just east of Grand Central. It's cold and you're clumsily typing your coordinates into a Google search box on a palm-sized keyboard. Your stomach growls. Where the heck is that sushi spot you read about in the Times?
Remember...
09/16/2009 05:33
Fancy checking your savings account balance on the beach or paying a bill from a
park bench? Today`s banks bet you do.
Mintel Comperemedia, a service that provides direct marketing competitive
intelligence, reports that mobile banking promotion is on the rise in direct
marketing. In the first...
